Concierge Medicine Valuations Are Rising — Here’s Why

Over the last 18 months, M&A activity in healthcare has surged—and concierge medicine is right in the spotlight. As more patients seek high-touch, personalized care and physicians look for alternatives to the pressures of traditional fee-for-service models, private equity (PE) firms and strategic buyers are taking notice. If you own a concierge or executive membership-based practice, you may already be receiving inquiries from buyers. But what’s really going on in the market—and how should you think about your options?

Strong Demand and Rising Valuations

Valuations for concierge medicine practices have been climbing, especially for practices with recurring revenue, strong patient retention, and highly regarded physicians. Most practices today are trading at 6–10x EBITDA, depending on size, growth, and geographic footprint. For larger groups or practices with a scalable model, the multiples can push even higher.

Investors are prioritizing quality over quantity. They want deeply engaged patient panels, loyal relationships, and physicians who see value in long-term partnership.

Why Now?

Three main factors are driving interest in concierge medicine:

1. Recurring Revenue – Membership-based models provide predictability and insulation from insurance volatility.

2. Demographic Trends – Aging populations and demand for personalized care are fueling growth.

3. Physician Burnout – Many are seeking autonomy, work-life balance, and relief from administrative overhead. Many physicians are moving away from the stress of insurance-based practices to a private pay model that offers them less headaches. 

All of this makes concierge and executive health practices especially attractive to investors building long-term, patient-first healthcare platforms.

What Private Equity Investment Really Means

We often speak with physicians who are curious about private equity, but wary of what it might mean for their patients, staff, and autonomy. The reality is: there is no one-size-fits-all model. A well-structured transaction can give you the opportunity to:

• Take chips off the table and achieve financial security, which achieving a better work-life balance. 

• Partner with experienced operators to support growth.

• Retain equity and participate in future upside as the platform expands.

• Continue practicing—or plan your transition on your terms.

At Evergreen M&A, we’ve advised founders and physician-owners through these exact decisions. Our role is to help you understand your options, protect your legacy, and guide you through the process if and when the time is right.

Is Now the Right Time for You?

Whether you're years away from retiring or simply curious about what your business might be worth, now is a smart time to explore your options. Buyers are active. Valuations are strong. And most importantly, you don’t have to make a decision today—but understanding the landscape puts you in control of the future.

If you own a concierge or executive health practice and want a confidential conversation about the market, valuation, and what private equity could mean for you, we’d love to talk.

Let’s connect. Schedule a meeting with Direct Medicine Senior Advisor, Hannah Huke, and let’s walk through what’s happening in the market—and what it could mean for your practice. Text or call 617.470.3462 or email hannah@evergreen-founders.com.